BBC's Children in Need Calender

Have you thought that the cost of the BBC's CountryFile calender at £9 is too expensive? £4 of this money will go the BBC charity, 'Children in need'.

We congratulate the BBC for their effort but must question who is getting the missing fiver. Since the pictures for the calender are supplied free of charge, surely, the calender could be sold for £2.50 with £2 going to the charity. Who is benefitting from this huge mark-up? I think, before we put our hands in our pockets,  we ought to be told.